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“Stay connected”:穆尔电子的营运哲学与工匠精神

2019-10-12 03:44

“Stay connected”,这是穆尔电子中国一以贯之的公司理念。一方面,作为一个在机械和系统工程领域中,从开关柜内,到接口,再到总线产品领域的领导者,穆尔电子一直致力于提供可靠耐用的连接件产品。另一方面,更重要的是穆尔电子始终坚持在客户身边,与客户一同设计开发,紧密联系,灵活定制。“连接”——这是穆尔电子厚积薄发的营运哲学之道,也是穆尔电子精雕细琢的工匠精神所在。

Stay Connected is the consistent corporate philosophy of Murrelektronik China. As a leader in cabinets, interfaces and fieldbus for the of mechanical and engineering systems, Murrelektronik has been committed to providing reliable and durable connectors. More importantly, Murrelektronik always stand beside customers, bonding over joint efforts in design and development as well as flexible customization. “Connection” not only Murrelektronik's business philosophy but also its craftsmanship spirit. 

9月17日,一年一度的工博会在上海如期拉开帷幕。作为中国连接器系统市场的龙头企业,穆尔电子中国在展会上备受瞩目。在德国工业4.0及中国制造2025战略的时代大背景下,为了更好地把握中国连接器系统市场的发展脉搏及探求中国制造商的自动化进程之路,gongkong®在上海工博会上对话穆尔电子元器件(上海)有限公司总经理徐建国博士,带领读者一同走进穆尔电子的“连接”哲学。

The annual IAS (Industrial Automation Show) was kicked off in Shanghai as scheduled on September 17. As the leading company in Chinese connector system market, Murrelektronik China has gained much attention during the fair. Against the background of Germany's "Industry 4.0" plan and "Made in China 2025" strategy, in order to better respond to the trend of Chinese connector system market and explore the path of Chinese manufacturers' automation process, gongkong® talked with Dr. Xu Jianguo, General Manager of Murrelektronik Components (Shanghai) Co., Ltd. at IAS, facilitating readers' understanding of Murrelektronik 's “Connection” Philosophy. 

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穆尔电子元器件(上海)有限公司总经理徐建国博士

Dr. Xu Jianguo, General Manager of Murrelektronik Components (Shanghai) Co., Ltd. 

一、产品连接之技:品质为本,智能加持

I. The Technology of Product Connection: Quality-oriented, Intelligence blessing 

与我们传统的对连接器的认知不同,徐建国总经理谈到,传输不是简单地连接上下端软件的一条线,而是类似于人的中枢神经,是一整个复杂而精密的传输系统。需要对收集到的海量数据进行清洗、过滤,计算、分析,分类、简化,最终才将处理好的有效数据智能化上传至云。尤其是在工业4.0时代下,数据量级指数性增加但处理速度却要求更快,传输系统不仅需要具备基本的输送功能,还需要配备技术能力,包括对错误数据的判断能力,对优质数据的择选能力等等。

Different from traditional knowledge of connectors, General Manager Dr. Xu Jianguo said that transmission is a complex and sophisticated transmission system similar to the human central nervous system, rather than a simple line connecting the upper and lower ends of software. It is necessary to clean, filter, calculate, analyze, classify and simplify the collected massive data before finally uploading the processed effective data to the cloud intelligently. Especially in the era of "Industry 4.0", the data magnitude increases exponentially, and the processing speed needs to be faster. The transmission system not only needs to have the basic transport function, but also needs to be equipped with technical capabilities, including the ability to judge wrong data, to select high-quality data and so on. 

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近年来,在“智能制造”的国家政策导向的推动下,涉及智能制造的工业自动控制装置、工业机器人、智能化成套装备、智能终端产品前景会更好。穆尔电子的产品和技术一直快速适应这些行业需求的更新换代,并广泛的应于这些行业。比如穆尔电子提出的“零控制柜”理念以及为这一理念所开发的产品和技术,包括IP67电源系统,IP67交换机,IP67-IO模块,Cube67的诊断系统及Murrelektronik云。以及在中国工厂增加投入的高效自动化生产线,都正在朝着智能化的方向迈进。

In recent years, driven by the national policy of “Intelligent Manufacturing”, industrial automatic control devices, industrial robots, complete sets of intelligent equipment and intelligent terminal products will have better prospects as their manufacturing will be in line with the concept of intelligent manufacturing. Having always rapidly adapted to the upgrading requirements of these industries, Murrelektronik's products and technology are widely used, including the concept of “Zero Cabinet” proposed by Murrelektronik, and the products and technologies developed for this concept, including IP67 power supply system, IP67 switch, IP67-IO module, Cube 67 diagnostic gateway and Murrelektronik Cloud, In addition, the high-efficiency automatic production lines that have been increased in Chinese factories are moving towards the direction of intelligence. 

穆尔电子对智能化的重视并不意味着对原有产品的忽视,相反,穆尔电子一直在品质上精耕细作,发挥着企业的工匠精神。“我们不断的在我们的强势行业,如汽车、机床、非标、食品包装、物流、电梯、纺织等上发光发热, 不断创新, 使我们的核心进口产品一直居于行业首位, 并与我们的客户一起设计开发,紧密联系,灵活定制。特别是我们的MVK模块, 投入市场多年以来, 在汽车行业占据着不可动摇的地位。”

Murrelektronik's emphasis on intelligence does not mean the neglect of the traditional products. On the contrary, Murrelektronik has been always working hard to improve quality, demonstrating the craftsmanship spirit of the enterprise. "We are ceaselessly innovating and contributing to the industries that we are good at, such as automobiles, machine tools, customized, food packaging, logistics, elevators, textile, etc., ensuring that our core imported products have always been at the top of the industry. And we bond with our customers over joint efforts in design and development as well as flexible customization. In particular, our MVK module, which has been put into market for many years, occupies a leading position in the automotive industry." 

“还有我们的新行业,如新能源、造船、重工、IT等行业,一直都在精耕细作,取得了有所未有的突破。”徐总经理这种对待产品严谨细致的精神,带领着穆尔电子的营业额从2014年到2018年一路增长,实现了5年时间100%的增长,一步步成长为中国连接器系统市场的领军企业。

“And we have also made unprecedented breakthroughs in such new industries as new energy, shipbuilding, construction industry and IT." With the rigorous and meticulous attitude towards products, General Manager Dr. Xu Jianguo has led Murrelektronik to increase the sales volume from 2014 to 2018. Murrelektronik achieved a 100% growth during the five years, gradually becoming the leading company in Chinese connector system market. 

二、市场连接之法:深耕中国,开拓创新

II. The Way of Market Connection: Committed to further developing the Chinese market by exploration and innovation 

如何将企业与市场更紧密地连接,使产品与服务更顺畅地进入市场,不同的企业各有其独特的做法。在1997-2013的16年间,穆尔电子像大多数“外来客”一样处于摸索阶段,出现了各种对中国市场的“水土不服”。但自2014年徐建国总经理到来,穆尔电子便依据其提出的“扎根中国生产,服务中国市场”的战略,迎来了真正意义上的厚积薄发。

Different companies have their own methods on how to connect company with markets more closely, so that products and services can enter the market more smoothly. Murrelektronik, just like most "outsiders", was in the exploration stage during the 16 years from 1997 to 2013, encountering various problems in the Chinese market. However, since the arrival of General Manager Dr. Xu Jianguo in 2014, Murrelektronik has developed rapidly based on its strategy of "Rooted in China's production while serving the Chinese market". 

对于深耕中国的战略,徐总经理对此解释道:“有行业数据显示,中国连接系统市场已经占据全球30%的份额,增速是全球市场增速的两倍。中国是未来市场规模发展潜力最大的国家。而穆尔电子的连接系统因深厚的技术积累几十年, 及遍布全球强大又完善的市场网络, 一直保持着良好的售前、售中、售后服务。几乎占据了全球较高的市场份额。在近五年,我们积极在中国市场参与竞争,在市场反馈过程中,不断的调整公司战略及市场策略。”

As for the strategy of furthering developing in Chinese market, General Manager Dr. Xu Jianguo explained: "According to industry data, China's connection system market accounts for 30% of the global market, with the growth rate twice that of the global market. China is the country with the greatest potential for market scale development in the future. Murrelektronik has been maintaining good pre-sale, in-sale and after-sale services for the connection system for decades because of its advanced technology as well as the strong and perfect market network all across  the world. It has almost occupied the highest market share in the world. We have actively participated in the competition in the Chinese market in the past five years. And we have constantly adjusted the company's strategy and market tactics based on the market feedback." 

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“中国作为发展中的最大国家,很多产业都在处于飞速发展阶段。虽然和最初的“蓝海”相比,连接器系统市场已经趋于稳定和成熟, 但是随着德国工业4.0及中国制造2025战略的提出, 这是一种超高效的计划, 当然也对我们及各行各业提出了更高的要求。”

"Many industries of China, the largest developing country, are in the stage of rapid development. Compared with the initial “Blue Ocean”, the connector system market has become stable and mature. However, Germany's "Industry 4.0" and "Made in China 2025" strategy have presented higher requirements for us and various industries.” 

在今天, 穆尔电子已在上海的生产基地实现了50%国产化,连接器甚至达到98%国产化率,所选用的生产制造设备及工艺使以前进口的货期4-6周缩短至1周。不仅提高了生产效率,还在保证质量至上的同时尽可能降低了成本。在从求利转变成求量的市场变革中, 穆尔电子使中国的客户真正体验到了其高性价比的产品和专业技术给他们设备及行业带来的全新体验和变化。

Today, Murrelektronik has achieved 50% localization rate in Shanghai production base, the connectors even achieve 98% localization rate. Selected the same manufacturing equipment and technology with German,and shorten the period of imported goods from 4 to 6 weeks to 1 week. It not only improves the production efficiency, but also minimizes the cost while guaranteeing the quality. In the transformation from profit-seeking market to quality-oriented market, Murrelektronik has enabled Chinese customers to truly experience the brand-new feelings and changes of cost-effective products and professional technology to their equipment and industries. 

三、服务连接之道:客户至上,超越期望

III. The Way of Service Connection: Customer First, Beyond Expectation 

时刻与客户连接,保证服务畅通抵达。“无论你在世界哪里,都有 2700多名的员工和40多个销售公司,时刻聆听着您的问题、建议和要求。”这种“从根源消除投诉”的服务理念,是穆尔电子在客户满意度、品牌认可度方面得到广大客户的认可的重要方法。

Connect with customers at all times and ensure smooth service. "With more than 2700 employees and over 40 sales companies, we will always listen to your questions, suggestions and requirements no matter where you are." This service concept of "eliminating complaints from the root" has played an important role for Murrelektronik to be recognized by customers in terms of customer satisfaction and brand recognition. 

虽然近几年,国内连接系统厂商扩张快,越来越多的进入到市场中,但主要集中在一些技术含量不高的行业。“但是我们的客户对产品的稳定性及专业性预期也越来越高。”徐总经理向我们表达了穆尔电子的自信心。“接下来, 我们会全力以赴加大穆尔电子品牌效应对中国市场及整个行业的影响力,使其快速持续在中国市场开枝散叶。以优质的产品技术和服务,满足并超越客户期望。以市场为导向进一步提升竞争力, 用我们的专业及诚信为行业领军,为所有用户创造价值。”

Although an increasing number of domestic connection system manufacturers have expanded rapidly and entered the market in recent years, they mainly are concentrated in some industries with lower technology content. "But our customers are having higher expectations for product stability and professionalism." General Manager Dr. Xu Jianguo expressed to us the confidence of Murrelektronik. "Next, we will make every effort to increase the influence of Murrelektronik's brand effect on the Chinese market and the industry as a whole, so that it can continue to set up its branches in the Chinese market rapidly, meeting and exceeding customer expectations with high-quality product, technology and services. We will further enhance competitiveness by being market-oriented, and lead the industry with our professionalism and integrity, creating value for all users." 

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此外,定制化服务也是穆尔电子抓住客户、实现客户高吸引、高留存、高活跃的重要手段。尤其是在中国大力推广智能制造的背景下,工业4.0和中国制造2025战略使得客户开始更多的要求高效率、高度个性化、高度柔性、高度自动化地产品和服务,以往大批量标准化的东西越来越少,需求的多样化必然要求产品的定制化。穆尔电子“特殊需求一件起定制”的贴心服务,为其占据更大的市场份额提供了可能。

In addition, customized service is also an important means for Murrelektronik to attract customers, retention them and have close contact with them. Especially in the context of China's vigorous promotion for intelligent manufacturing, "Industry 4.0" and "Made in China 2025"strategy will ensure that the customers will have higher requirements for products and services with more efficiency and higher personalization, flexibilty and automation. Large quantities of standardized products in the past will become fewer and fewer, and the diversification of demand will definitely require customization of products. By providing services of "Meeting Customization Needs", Murrelektronik makes it possible to occupy a larger market share. 

四、未来连接之路:紧贴时代,抓住机遇

IV. The Way to Connect in the Future: Keep Pace with the Era and Seize Opportunities 

一家企业想要长立于行业的顶峰,就不能止步不前、满足于现在,只有不断进行自我革新,在连接现在与未来的通路上紧跟甚至超越未来,才有生机、才能壮大。在这个机遇与风险并存的时代,不积极拥抱变化、不把握时代脉搏,企业就必然走向衰败。

If an company wants to stay at the top of the industry, it shall neither stop nor be satisfied with the present. It can only grow vigorously and be prosperous by constantly reinventing itself, keeping up with or even be ahead of the times in the road of connecting the present to the future. In this era where opportunities and risks coexist, enterprises will inevitably decline if they do not actively embrace change and respond to the trends of the times. 

对于制造业而言,内外环境的变化,也给穆尔电子带来了前所未有的挑战。传统强势的汽车、机床、电子在2019年出现下滑,为了把这三个行业对于穆尔电子的影响降到最低,穆尔电子已经有条不紊的开发一些新的领域。

For the manufacturing industry, changes in the internal and external environment have also brought unprecedented challenges to Murrelektronik. Industries such as automobile, machine tool and electronic, which used to be very strong in terms of Murrelektronik's sales volume, declined in 2019. In order to minimize the impact brought by these three industries, Murrelektronik has systematically developed some new fields. 

徐总经理告诉工控小编,目前穆尔电子正在开发的新领域包括:

1)国家正在推行“一带一路”战略,使我们在盾构机、造船、轨道及交通行业看到了新的增长点。

2)汽车行业,中国经济经过了这一轮新的调整后会继续保持增长,中国人均汽车拥有量与发达国家相比还很低,中国潜在的汽车需求量仍然巨大。新能源汽车作为新鲜血液补充到汽车市场中,环保概念和国家政策的各项出台都是为了让新能源汽车去替代传统汽车。我们一直都致力于为新能源汽车提供创新的应用解决方案并推动其超越自动化。

3)生物医药行业,近年来我们在生物制药方面的创新能力与发达国家差距正在不断缩小,各类新药和检查设备有质的突破。中国人口基数大,具有大量的需求。高、精、尖制药和检查设备都在国内实现本地化的生产,穆尔电子可以为客户提供从柜内到现场一站式的连接产品。

4)环境保护行业,随着国家对环境保护越来越重视,我国对治理空气、处理污水、土地修复方面的需求很大。穆尔电子连接系统技术可以提供适应这种特殊环境下的应用。

5) 新能源行业: 包括太阳能、核能、风能、海洋能等,世界发达国家和地区都把发展新能源作为顺应科技潮流,推进产业结构调整的重要举措。我国也相继出台了一系列的扶植政策。我们已经与国内一流的太阳能、风能、核能客户进行了紧密合作,已经从我们的产品技术和解决方案中获益。”

General manager Dr. Xu Jianguo told the editor, the industries that Murrelektronik is developing include the followings: 

1) the strategy of "One Belt and One Road" adopted by China make us see new growth points in shield machines, shipbuilding, rail and transportation industries. 

2)The automobile industry will enjoy further growth after China's economy has gone through this new round of adjustment. Compared with developed countries, China's per capita automobile ownership is still very low, and China's potential demand for automobiles is still huge. New energy vehicles are added to the automotive market as fresh blood. The concept of environmental protection and the introduction of national policies all aim to replace traditional vehicles with new energy vehicles. We have been committed to providing innovative application solutions for new energy vehicles and pushing them beyond automation. 

3)With great breakthroughs in various new drugs and inspection equipment being made, the gap of innovative ability in biopharmaceutical industry between us and developed countries is narrowing in recent years. China has a huge population which ensures the great demand. High, precision, sophisticated pharmaceutical and inspection equipment are manufactured in China. Murrelektronik can provide customers with one-stop connection products from cabinet to field. 

4)Environmental protection industry. China has a great demand for air control, sewage treatment and land restoration as it is paying increasingly more attention to environmental protection. Murrelektronik 's electronic connection system technology can provide applications adapted to this particular environment. 

5) New energy industry, including solar energy, nuclear energy, wind energy, marine energy, etc. The developed countries and regions in the world regard the development of new energy as an important measure to conform to the trend of science and technology and to promote industrial restructuring. China has also introduced a series of support policies. Having worked closely with the first-class customers of solar, wind and nuclear energy in China, we have benefited from our products, technology as well as solutions.” 

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同时,5G将投入到商用,由于云计算、物联网、移动互联网与大数据技术的应用使得海量的生产数据能够实时地采集、监控和分析,信息获取的途径更加便捷,生产环节之间的联系和互动更为紧密,数据的快速处理能力也得到显著提高,打造虚实融合的数字化工厂成为可能。徐总经理认为,智能汽车、智能医疗、智能家居、机器人领域都存在很大的应用前景。“穆尔电子多年来一直在汽车、物流、机器人等领域专注研发高效智能的产品技术应用,我们早已为这场新兴技术的到来为客户做好了一系列产品和技术储备。”

Meanwhile, 5G will be put into commercial use. Massive production data can be collected, monitored and analyzed in real time because of the application of cloud computing, internet of things, mobile Internet and big data technology. While it is more convenient to acquire information, the connections and interactions between production links are closer, and the ability of fast data processing has been significantly improved. All of these make it possible to build a digital chemical plant featuring mix of virtual and actual reality. General Manager Dr. Xu Jianguo believes that there are great application prospects in the fields of intelligent cars, intelligent medical treatment, smart home and robot. “Murrelektronik has been devoted to the research and development of efficient and intelligent product and technology applications in automotive, logistics, robot and other fields for many years. We have already made a series of products and technical reserves for customers and the arrival of this emerging technology." 

对于今年的发展战略,徐总经理介绍,面向未来发展,穆尔电子将遵循工业4.0 和中国制造2025发展战略,专注国家重点行业和重点领域,研发和生产市场急需的产品和技术,继续为客户提供性价比更高的连接系统解决方案和一流的服务,引领客户向高智能,高效率,高安全和低成本的连接系统应用方向发展。穆尔电子将进一步本土化,扩大国内生产规模和研发能力,使得生产和服务更加贴近市场,贴进客户。

For this year's development strategy, General Manager Dr. Xu Jianguo said that for future development, Murrelektronik will follow the development strategy of Industry 4.0 and Made in China 2025, focus on key industries and fields of China, develop and produce products and technologies urgently needed by the market, continue to provide customers with cost-effective connection system solutions and first-class services, and lead customers to develop towards high intelligence and efficiency, high security and low cost connection system application. Murrelektronik will further localize, expand the domestic production scale and R&D capability, so that it can provide production and service are closer to the market and customers. 

此外,徐总经理还指出了销售任务的重要性。“我们要在全国范围内,进一步增加销售网点和办事处,进一步扩大我们的销售队伍,深化团队建设,为我们的客户提供一流的销售及技术服务。未来5年内我们的销售额还要翻一番。”

In addition, General Manager Dr. Xu Jianguo pointed out the importance of sales tasks. "We will further increase sales outlets and offices nationwide, further expand our sales force, deepen team building, and provide our customers with first-class sales and technical services. Our sales volume will double in the next five years.” 

穆尔电子的成功,是制造业在工业4.0和中国制造2025战略背景下抓住机遇、成功突破的标杆性案例。让我们期待穆尔电子能够在开拓新的市场与领域上持续发力,在深耕产品和服务上保持匠心,不断延伸,连接你我,万物互联。

The success of Murrelektronik is a perfect example for manufacturing industry to seize opportunities and break through successfully under the background of Industry 4.0 and Made in China 2025. Let's hope that Murrelektronik will continue to develop new markets and fields, focusing on further developing products and services, and be committed to connection. 

更多内容请访问 穆尔电子元器件(上海)有限公司(http://c.alliii.com/?cid=17956)

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